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Website advice

How to choose a web designer without comparing price alone.

A useful proposal explains the problem, scope, responsibilities, ownership and support—not only the page count and final figure.

Checklist for comparing web designers and website proposals
ScopeOwnershipEvidenceSupport
Responsive design
Clear enquiries
Direct support

Start with what the business needs the website to change.

A designer cannot recommend the right build without understanding the audience, current problem, content, required functionality and next action. Be cautious when every enquiry receives the same package.

Questions worth asking

  • What is included and explicitly excluded?
  • Who writes, supplies and approves the content?
  • Who owns the domain, hosting, licences and administrator access?
  • How will mobile, forms and accessibility be tested?
  • What happens if the scope changes?
  • What support exists after launch?

Look for relevant evidence.

A screenshot alone does not explain the work. Useful evidence connects a genuine requirement to the structure, functionality or decision that addressed it. Numerical claims should be verifiable.

Compare responsibilities and risk, not only aesthetics.

Choosing a designer questions

Should I choose the cheapest quote?+

Only after checking that it includes the same responsibilities. Content, migration, mobile refinement, licences, SEO setup, training and support are often treated differently.

Do I need a local designer?+

Not always. What matters is a reliable communication and approval process. Local knowledge can help when location and service area are commercially important.

Should I ask for administrator access?+

Yes. The proposal should explain ownership and access clearly, including any limits caused by licensed tools or third-party services.

Want a clearly scoped alternative?

Share the business goal and any proposal you are comparing.

Request a WBYD quote
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