Website redesign checklist
Protect what works before changing what does not.
Use this checklist to define the redesign goal, preserve valuable search signals and test the customer journey before a replacement website goes live.
Clear scope before work begins
The redesign sequence.
A redesign is a migration as well as a visual project. Record current URLs and performance first, approve the new structure, map redirects, test forms and analytics, then monitor the launch.
01 / SCOPE
What the work covers
- Benchmark traffic, rankings and enquiries
- Inventory URLs, content and assets
- Approve architecture and page ownership
- Map redirects and metadata
- Test mobile, forms, analytics and indexation
02 / BOUNDARIES
Scope and evidence
Keep an export of the old site, crawl data and analytics so changes can be checked after launch.
Clear scope. Useful evidence. No inflated promises.
Continue from here
READY / NEXT STEP
Talk through the current website and the next decision.
Share the business context, current URL and priority. WBYD will review the fit and explain the most sensible next step before any work is agreed.
Start the project brief